News Releases

Work Like A Dog, Play Like a Pup: A Double Celebration on Friday, June 24, 2011

Pet Sitters International (PSI) and K9 Cakery team up with Arden Moore's Four Legged Life to launch Dog Party Day on June 24th to benefit shelter adoptions following the 13th Annual Take Your Dog to Work Day.

New York, NY - April 12, 2011 - Pet expert Arden Moore knows dogs. She knows parties. And she knows how to party with a purpose. That's why she created National Dog Party Day with the first celebration set for June 24. She is teaming up with Pet Sitters International (PSI), the creators of Take Your Dog to Work DayTM to unleash a full day of working hard, playing hard, with the goal of hosting celebrations across the country in subsequent years.

The first celebrations will take place in San Diego to benefit the San Diego Humane Society, and SPCA http://www.sdhumane.org and New York City to benefit the Mayor’s Alliance for NYC’s Animals® www.animalalliancenyc.org, a coalition of more than 150 animal rescue groups and shelters with the mission of transforming New York City into a no-kill community by 2015 The celebrations will include fun dog party games, cake-baking contests, and much more. Unleash the party animal inside you and bring your cool canine to this doggone grrr-eat paw-tee!

Pet lovers can participate in this double celebration to promote pet adoption on Friday, June 24th 2011. First, offices around the country will open their doors to employees’ four-legged friends for the 13th annual celebration of Take Your Dog To Work Day. Those interested in participating can visit www.takeyourdog.com to learn how to show off their pooches and promote pet adoption. Takeyourdog.com features participant profiles, celebration ideas, and tips for dog day success.

Then, after working with your dog, play like a dog! Unleash the true party animal inside of you by celebrating National Dog Party Day. After the workday is over, find out how you and your pooch can play with a purpose. Learn more at Dog Party Day.

At the party, paw-ticipants in the cake decorating contest with K9 Cakery can hope to win fabulous prizes, including a one year policy with PetsBest Insurance, a $500 voucher towards a flight on Pet Airways, or a party pack from Paw-Ty Animals. Melissa Chapman-Mushnick, will emcee the cake-decorating contest in NYC and Arden Moore will host the San Diego party.

About Arden Moore's Four Legged Life:

Arden Moore, of Oceanside, Calif., wears many "collars" in the pet world. She hosts the popular weekly show, "Oh Behave!" on PetLifeRadio.com, the No. 1 pet podcast in the world. The show draws guests such Betty White, Jennifer Aniston, Victoria Stilwell, author Dean Koontz and more. Moore is also editor-at-large of Fido Friendly, a bimonthly magazine that focuses on lifestyle and travel; editor of Catnip, a national monthly publication affiliated with Tufts University’s School of Veterinary Medicine; and author of 20 books on dogs and cats, including Dog Parties: How to Party with Your Pup. As an in-demand public speaker and bestselling author, Moore travels all over North America to help people better connect with their dogs and cats. She happily shares her home with two dogs, two cats and an overworked vacuum cleaner. Learn more by visiting www.FourLeggedLife.com and www.petliferadio.com.

About K9 Cakery: K9Cakery.com offers a full line of American made, all natural dog bakery supplies for the retail and wholesale markets. In 2010 the dog bakery industry changed overnight when they introduced their award winning line of Fido’s Frostings. All of their frostings are sugar free, fat free, all natural and will never melt. Visit www.fidosfrosting.com for more information. K9 Cakery also manufactures a full line of natural dog treat and dog cake mixes, including wheat, soy, corn, sugar and gluten free options. In addition to their food items, they offer a unique line of baking pans and a wide variety of dog themed cookie cutters. There is always something new in their test kitchen they know your dog will love. This year, they launched several new products at the Global Pet Expo, the pet industry’s largest trade show. A show favorite was their new dog bone shaped cake kit which includes a cake pan, cake mix, frosting and a candle all in one. They also introduced their "Cake Shoppe" point of purchase display for make-at-home gift cakes and a great new organic yogurt dog treat perfect to use for training treats and for small dogs. Learn more at http://www.k9cakery.com/.

About Pet Life Radio: PetLifeRadio.com is the #1 pet podcast and WiFi radio network on the planet, featuring over 40 weekly pet-related talk shows hosted by the most well-known pet experts, authors and radio and TV personalities in the world of animals and pets! All PetLifeRadio shows are available free, and can be downloaded or streamed live from the PetLifeRadio.com website, or subscribed to in iTunes, Mevio, and other major podcast portals, as well as smartphones and other WiFi devices. Pet Life Radio has millions of pet loving listeners worldwide! For more information visit www.PetLifeRadio.com.

About Pet Sitters International

Established in 1994, Pet Sitters International (PSI) is the world’s largest educational association for professional pet sitters, representing nearly 7,500 independent professional pet-sitting businesses in the United States, Canada and abroad. PSI provides members with access to affordable bonding and liability insurance and educational resources including a comprehensive Certification Program, Pet Sitter’s WORLD magazine, The Scoop e-news and PSI’s annual Quest convention. For more information, visit www.petsit.com, home of the Official Pet Sitter Locator™ or sign up to receive the The Scoop on Pet Care. Visit the PSIStoreOnline, the largest specialty retailer of products for pet sitters and pet-sitting business owners. Sponsorship opportunities are available: Contact Beth Stultz, beth@petsit.com for more information.

Contact:

Beth Stultz, PSI
beth@petsit.com
(336) 983-7747



Copyright 2011 | Germinder & Associates, Inc.