News Releases

Woolrich Grows Licensing Program with the Addition of PM&J for Pet Products

January 6, 2011, Woolrich, PA – Global outdoor apparel manufacturer Woolrich, Inc., has added PM&J to its growing lineup of home furnishings licensing partners and will debut their new line of high quality pet products at the upcoming Global Pet Expo in Orlando, Florida held March 16-18.

"PM&J's pet line will be designed to blend with the nature inspired décor that Woolrich Home is known for," said Sharon Kepley, licensing manager of home furnishings for Woolrich. "We have been successfully working with PM&J in Europe for the past few years and will now add their pet products to our U.S. collections this spring and beyond."

The beds are created to not only be attractive additions to a room but also provide supportive comfort for pets. They will be available in three sizes to fit pets from small to large and will be covered in popular Woolrich iconic fabrics such as buffalo check and plaids, herringbone patterns, and sherpas. Leashes, carriers, and pet apparel will also be available later this year.

The PM&J pet bed line is intended to complement Woolrich's existing brand partners and their products, which include: JLA Home (top-of-bed, textile wall art and pillows); Lynn Haney Collection (handcrafted Santas); Mohawk Home (floor coverings); Picture Source (wall art); Rowe Pottery Works™ (handcrafted pottery and garden décor); Shadow Mountain (casegoods); Shady Lady® (handcrafted lighting and accessories); and Whitecraft (indoor and outdoor furniture).

"We are very excited to be expanding our relationship with Woolrich into the U.S. market," said Cynthia Eicher, General Manager for PM&J. "Our products will fill the need for high quality pet products that also look good in homes furnished in the outdoor lifestyle that Woolrich represents."

Retail prices will range from $9.99 to $59.99. Woolrich pet beds will be available at retail in late summer/early fall 2011.

About Woolrich

Woolrich Inc. is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today's outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men's and women's sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com and www.woolrichhome.com.

About PM&J

PM&J is one of the leading suppliers for pet, home, and apparel goods in both the U.S and abroad. Based in Minneapolis, Minnesota, PM&J specializes in designing and developing quality cut and sew products for both high profile brands and retailers. As a fully integrated, vertical company, PM&J has become known as a leader in providing high quality textiles in distinct distribution channels. For more information visit www.pmandj.com.

Contact:

Dawn Brinson
The Media Matters, Inc.
336.956.2488
dbrinson@themediamatters.com



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