News Releases

Brilliant Pet Introduces New & Improved ScoopFree® Litter Boxes at Global Pet Expo 2010!

Booth # 535

(Chicago, IL) – Brilliant PetTM, manufacturer of consistently #1 rated ScoopFree® self-cleaning litter boxes and easy-clean manual litter boxes, introduces NEW & IMPROVED ScoopFree Litter Boxes for 2010.

"Our consumers ask and we deliver," said Alan J. Cook, Brilliant Pet President and CEO. "The company's development team truly listens to the needs of cat owners to improve upon the already successful ScoopFree product line."

NEW & IMPROVED ScoopFree Original & Ultra self-cleaning litter boxes now have a quieter motor, new anti-leak guard to protect against sideways urination, upgraded components, and recyclable packaging. NEW & IMPROVED features for ScoopFree Slide easy-clean litter box include a smoother sliding action and a new rake flipper, which results in even litter distribution. The internal packaging has also been reduced in an effort to produce less landfill waste.

The NEW & IMPROVED ScoopFree Original and Ultra self-cleaning litter boxes are shipping now, and the new & improved ScoopFree Slide easy-clean litter box will be available this spring. Both will be unveiled during this year's Global Pet Expo. Here is just a little about what customers are saying in response to the new and improved Litter Boxes:

  • "So quiet it wasn't heard outside of the same room," Chad C.
  • "I liked that there was not a little 'hill' of clean litter that I needed to redistribute," Lisa C.
  • "I love the new litter box. It was great! I used it way longer than normal… NO LEAKS at all. It was so easy to change!!!" Jaime S.

Please visit www.ScoopFree.com to obtain more information on new and improved ScoopFree litter boxes. If you would like more information regarding this press release, product samples, demonstration DVDs, or product images, contact Jamie Brant at MassMedia at 775-322-0755 or Jamie@MassMediaCC.com.

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About Brilliant PetTM
The mission of Lucky Litter LLC dba Brilliant PetTM is to allow pet lovers to spend more quality time with their pets. Brilliant Pet develops innovative products under the ScoopFree®, FroliCatTM, and RouseDogTM brand names. The ScoopFree is the inventor of self-cleaning and easy-clean litter boxes that use disposable, pre-filled litter trays to provide the ultimate in convenience. FroliCat is a line of innovative cat toys designed to engage your cat in fun exercise and enthused play. The first product, BOLT, was voted "Best in Show" by retail buyers at the 2009 Global Pet Expo. New for 2010 is the RouseDog line of dog toys and a new automatic rotating laser toy, DART. Brilliant Pet proudly stands behind all of its products with guarantees, warranties and customer service that set the industry standard for quality. For more information, please call us at 888.726.MEOW (6369) Monday through Friday 9:00 AM to 5:00 PM CST or email us at help@brilliantpet.com.

Contact:

Jamie Brant
Mass Media
775-322-0755
Jamie@MassMediaCC.com



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