News Releases

Germinder Wins GKC/PRSA Awards for CATalyst

--Marks Second Win for Agency's Latest Campaign Work--

(KANSAS CITY, Mo., -- October 19, 2009)--Germinder & Associates, Inc., germinder.com, a pet/vet consultancy, full service agency and publisher of goodnewsforpets.com, today announced the company has won a Greater Kansas City Chapter Public Relations Society of America (GKC/PRSA) PRISM Award for its national media relations campaign for the CATalyst Top 10 Cat-Friendly Cities campaign and an additional Silver Award for the media kit materials. In September, the agency won three Fountain awards from the Business Marketing Association (BMA) for the same campaign and related branding work.

"We knew from the reaction we received from social and traditional media contacts that this campaign and its message resonated with the media and the public on so many different levels. Now, to be also recognized for the high quality of our work by both our public relations colleagues and our business marketing colleagues is especially gratifying," said Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder & Associates, Inc.

Germinder and her teams have won dozens of awards for their work in the animal health and pet markets including a Public Relations Society of America (PRSA) Silver Anvil Award of Excellence and an American Animal Hospital Association (AAHA) Gold Key Award for "Pets Need Dental Care, Too!" a campaign that built the oral category for pets now in its 14th year. Other campaigns include Healthy Cats for Life! and the KNOW Heartworms campaign. Germinder's earlier work in the pet segment included helping introduce hydroponically-grown plants to the U.S. market and consulting on behalf of the Ornamental Fish International's U.S. branch office.

"The CATalyst Council has been one of our most complex campaigns to date. I am delighted with the response we have received," Germinder said. "The awards showcase our agency's capabilities, and we look forward to continuing to create successful campaigns that resonate with the media and the public for animal health and pet industry organizations."

About Germinder & Associates, Inc.

The New York and Kansas City based agency offers consulting services, goodnewsforpets sponsorships and full-service public relations, advertising, marketing and social media campaigns. The company is known for creating more than 125 successful programs in animal health. Germinder & Associates is a certified Women's National Business Enterprise (WBENC), is ranked among Kansas City's top 10 PR agencies by the Kansas City Business Journal and was part of the Kansas City Small Business Monthly's 25 Under 25 class of 2008. For more information, visit germinder.com. Also visit other program and sponsored sites at goodnewsforpets.com, catwellness.org , and knowheartworms.org.

About the Greater Kansas City Chapter of the Public Relations Society of America

The Greater Kansas City Chapter of the Public Relations Society of America is a thriving organization that strives to advance the profession of Public Relations throughout the greater Kansas City region. They currently have over 225 members and hold regular professional development luncheons to enhance professional growth.

About the Public Relations Society of America

The Public Relations Society of America (prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 110 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 304 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.

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